For nearly two decades, Tori Ear Piercing has been a trusted name in the ear piercing industry, offering expert services for clients of all ages—from newborns to adults. Founded by Valentina Hartman, a Hispanic single mother who built her business from the ground up, the company has become a recognized and recommended studio throughout New York. Today, her daughter Tori, who inspired the brand’s name, is following in her footsteps, poised to help grow the family business after completing her education.
Valentina’s journey began under challenging circumstances. As a single mother going through a difficult divorce, she faced multiple financial obstacles, including being denied business loans by six different banks. Undeterred, she took a leap of faith and financed her dream by charging everything on her credit card. With her newborn daughter by her side, she opened the doors to her own piercing studio. Over the years, the business flourished, gaining the trust of parents, pediatricians, and clients seeking a professional, sterile, and high-quality ear piercing experience.
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What sets Tori Ear Piercing apart from competitors is its commitment to safety, precision, and innovation. The studio offers both needle piercing and medical piercing device options, ensuring that every client receives a method best suited for their comfort and safety. The business also prides itself on being a completely disposable piercing studio, meaning that all tools used are single-use and sterile, eliminating any risk of cross-contamination. Additionally, the studio specializes in simultaneous ear piercing for children, a unique service designed to make the experience as smooth and stress-free as possible for young clients.
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Another distinguishing factor is the company’s expertise in newborn piercings. Many parents seek out Tori Ear Piercing due to its reputation for gentle and professional infant ear piercings. Over the years, the studio has received countless recommendations from pediatricians across New York, reinforcing its status as a trusted provider in the industry.
Beyond its technical excellence, the brand embodies the values of resilience, perseverance, and family legacy. Valentina’s story is one of unwavering determination—proving that single mothers are among the strongest individuals, capable of overcoming obstacles through grit and passion.
“Being a single parent is not a burden; it’s a rewarding privilege that calls for love, patience, and steadfast dedication,” says Valentina. “Success isn’t about circumstances—it’s about resilience. Single moms who become entrepreneurs don’t wait for opportunities; they create them.”
Her daughter, Tori, who was raised in the studio, has embraced that same entrepreneurial spirit. Now a business and marketing student at Monmouth University, she is currently studying abroad at the University of New South Wales in Australia. She is set to graduate in 2026, and her goal is to return and help her mother grow the business even further.
As Tori prepares to step into a leadership role, the brand’s future looks bright. The mother-daughter duo exemplifies how perseverance and family bonds can turn a business into a lasting legacy. What started as a mother’s dream to build a better future for her child has evolved into a thriving company with deep roots in the community.
Tori Ear Piercing continues to stand out as a brand built on love, strength, and the belief that no challenge is too great for those who refuse to give up.
For more information, visit Tori Ear Piercing or follow them on social media:
- Instagram: Tori Ear Piercing | Tori Ear Candy
- Facebook: Tori Ear Piercing
- TikTok: Tori Ear Piercing
