AEW’s decision to host All In: Texas at the baseball-suited Globe Life Field on July 12 pushed the boundaries of what live wrestling entertainment can be. This event not only spotlighted major matches and storytelling arcs but also demonstrated how fan experience, production scale, and strategic innovation can converge in a stadium setting—signaling a new era for wrestling spectacles.
For the first time in AEW’s history, a U.S. pay-per-view took place in a Major League Baseball stadium—Globe Life Field—with a closed roof that ensured climate control and sound consistency. AEW President Tony Khan underscored the milestone, aligning the event’s scale with AEW’s ambition to compete at major-league levels . The venue’s 40,000+ capacity allowed AEW to reach a broader audience than conventional arena shows, offering more ticket inventory and a high-energy atmosphere reminiscent of All In London’s Wembley success .
Production-wise, the setup was tailored for scale. Fans got an early glimpse at massive stage construction that fused wrestling drama with stadium-level visuals, complete with prime lighting, big screens, and acoustics engineered for impact . A special afternoon start—unusual for wrestling PPVs—helped avoid conflicts and positioned the event to maximize global viewership, demonstrating savvy scheduling aligned with live streaming priorities .
Storytelling and match placement also reflected the grand stage. Three main events—Hangman Page vs. Jon Moxley for the AEW Championship, Kazuchika Okada vs. Kenny Omega for the Unified Championship, and Toni Storm vs. Mercedes Moné for the Women’s Title—were designed to utilize the scale and significance of the venue . Placing the women’s title as part of the triple main-event underscores AEW’s commitment to gender-inclusive marquee matches at stadium shows, enhancing the overall narrative power of the event.
From a financial perspective, stadium placement expands revenue streams. With more seats and VIP packages (meet-and-greets, premium concourse access, merchandising kiosks), AEW can capitalize on higher ticket prices and fan engagement. The massive venue also opens doors for broader sponsorship deals and brand partnerships, leveraging the stadium identity to attract more corporate interest .
All In: Texas also demonstrated versatility in live-event planning. The week leading up to the stadium event included televised shows (Dynamite, Collision), interactive fan gatherings (Starrcast, karaoke night), and themed nights like “AEW Night” at Globe Life Field during a Rangers game . This multi-day approach transformed a single PPV into a festival-like experience, maximizing fan time, media coverage, and venue utilization.
In marrying strategic venue selection with world-class production and narrative ambition, AEW has created a template that blends spectacle and storytelling in stadium form. All In: Texas didn’t just break new ground—it built a blueprint. Future high-profile wrestling events powered by this model can scale across cities, diversify revenue, and elevate wrestling’s place in mass entertainment.
In redefining what AEW events can look and feel like, All In: Texas marks a pivotal moment—not just for AEW but for the wrestling industry as a whole.