AMC Expands Dolby Cinema Theaters to Enhance Moviegoing Experience
LOS ANGELES – AMC Theatres has announced plans to enhance the moviegoing experience by adding numerous new Dolby Cinema locations across the United States over the coming years. This initiative is part of a broader investment in premium cinematic formats aimed at attracting audiences seeking high-quality viewing experiences.
Details of the Expansion
During the recent CinemaCon event in Las Vegas, AMC and Dolby Laboratories renewed their decade-long partnership. This agreement will see the addition of 40 new Dolby Cinema auditoriums by the end of 2027. This expansion will increase the total number of AMC Dolby Cinema locations to 200, showcasing a 25% increase in their present offerings.
Why Focus on Premium Formats?
The growing trend of premium cinema experiences has become evident, despite the rise of streaming services. Formats like Dolby Cinema and IMAX are proving popular, with audiences willing to pay a premium for an extraordinary cinematic experience. For instance, IMAX recorded a notable year in 2024, even amid challenges posed by the 2023 Hollywood strikes.
Kevin Yeaman, President and CEO of Dolby Laboratories, stated, “In expanding our longstanding partnership with AMC, we look forward to providing even more audiences with access to the most immersive film experiences that you can only get at Dolby Cinema.”
The Continued Relevance of Theaters
In discussing the presence of theaters in the streaming era, industry experts highlight the emotional and cultural significance of the moviegoing experience. While streaming may dominate in accessibility, the communal enjoyment of blockbuster films remains strong. Theaters, particularly during large releases, generate substantial attendance and excitement.
Statistics on Moviegoing
- The average movie ticket price in 2025 is projected to be $11.31.
- Rental costs for new releases can exceed $20, making theater attendance a potentially better value for immersive experiences.
Future Prospects
AMC’s strategy indicates a firm belief in the continued demand for high-quality, in-person experiences in cinema. As studios plan for more regular release schedules, the cinema chain aims to differentiate itself by providing compelling reasons for audiences to choose theaters over at-home viewing.
Adam Aron, Chairman and CEO of AMC Entertainment, remarked, “For a decade, AMC and Dolby have provided moviegoers with incredible premium experiences—making the biggest blockbusters even bigger, brighter, louder, and more immersive.”
Conclusion
The expansion of Dolby Cinema locations by AMC serves not only as a response to consumer demand for high-quality cinematic experiences but also underscores the enduring allure of movie theaters in a streaming-dominated landscape. As the industry continues to adapt, AMC’s commitment to providing premium experiences signals a positive shift towards revitalizing the moviegoing experience for future generations.
Source: This article is based on official announcements from AMC Entertainment and Dolby Laboratories, as well as reporting by FOX Digital. Further context regarding box office performance and industry insights was provided by Heather Miller.
