Walmart is updating its logo for the first time in nearly 20 years, highlighting its evolution and paying homage to the company’s past. large retail store It was announced on Monday.
The redesigned logo wordmark is inspired by founder Sam Walton’s classic trucker hat and features bold font and dark blue typeface, the company said. The logo also retains its iconic yellow spark and receives its own subtle makeover.
said William White, Senior Vice President and Chief Marketing Officer. “Rooted in the legacy of our founder Sam Walton, this update demonstrates our evolving capabilities and long-standing commitment to serving customers today and tomorrow.” walmart usa “While our brand has a more contemporary look and feel, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and the service our customers need.”
Walmart said the wordmark redesign was inspired by founder Sam Walton’s classic trucker hat. (Walmart)
The company said the brand refresh “will help build Walmart’s credibility and connection.”
“As our customers evolve, so will we,” White said. “Our Walmart will always be their Walmart, and our brand will always be a testament to how we innovate and change alongside them.”
Walmart plans to roll out this innovation company-wide. on the website, app, and in-store It will begin in January 2025 and continue throughout the year.
Walmart said its logo will continue to use its iconic yellow spark with its own subtle redesign. (Walmart)
The last time Walmart redesigned its logo was in 2008, when the company removed the star used to connect the hyphens in “Wal-Mart” and reduced it to one word. A yellow spark was also incorporated.
According to Walmart, 3rd quarter earnings Sales rose more than 5% from the previous quarter to $169.6 billion, beating Wall Street expectations of $167.72 billion. Adjusted earnings per share also beat Wall Street expectations by 5 cents.
The company operates more than 4,600 stores and employs approximately 1.6 million people in the United States. This does not include the 599 Sam’s Club membership warehouses the company operates in the United States.
Fox Business’ Daniella Genovese contributed to this report. Read the rest of this story FOX business.