Although Viveka Jae Ok Hansson views herself as a simple girl with simple needs, she has big, bold and ambitious dreams for herself and her female peers. She is bestowed upon the art of writing truthfully in her own quirky way. Hansson has, over the past six years, perfected the craft of writing and is finally ready to reveal herself to the world. Her Wordy Wordings are felt deep down in the reader’s bones and marrow.
Viveka Jae Ok Hansson wants to shed light on the extraordinary gift of a dyslexic mind. As the creative persona of ODD JADE, Hansson blends unexpected artistry with tools for the receiver to lead a lifestyle that is more in tune with one’s authentic self. Hansson is not only a creator but also an advocate for real change. As a visual artist and 3D poet, her work is rooted in inner transformation. Hansson’s voice speaks for those who were told by an ego-driven world that they have no place in it. Her calling is deeply rooted in Mother Soil and she has become the voice for those who still have not found their own. In doing so, she shifts perspectives in existing and conventional expressions, phrases and idioms from valued as a deficiency to rare and treasured unpolished diamonds. Being a neurodivergent herself, her brain is atypical from the masses and she processes information differently. She has, through her writing, managed to channel this gift as. She infuses it all into her writing in which she is able to transform any ounce of human experiences into art.
The Heart of Dyslexia: An Artistic Revolution
Being dyslexic is viewed as a disability in an outdated school system who have not managed to see this ability as the extraordinary gift it really is. Hansson’s intention is to take the conversation around dyslexia, placing her word art in every IKEA store around the globe to highlight the obvious; the potential to re-define innovation and creative problems with a dyslectic mind. The legacy of Ingvar Kamprad is widely acknowledged, IKEA – a global business that provides affordable furniture to the mainstream. However, fewer people know that he was dyslexic. This extraordinary gift gave him a legacy in his own lane; in which Hansson tributes Kamprad in the only way she can, through her art captures. I believe dyslexia is not a weakness, but a hidden treasure,” Hansson further explains.
It has culminated in a deeply personal and artistic work that challenges the perceptions of dyslexia. The Chapbook blends visual poetry and heartfelt creativity, aiming to transform dyslexia from a challenge into an opportunity. Through this work, Hansson seeks to demonstrate how dyslexia fuels innovative, out-of-the-box thinking and creative problem-solving just like the journey of Ingvar Kamprad. This belief is at the core of her DYSLEXIA Chapbook that is for sale. You can find it here. Her poetic, visual work on dyslexia isn’t just about creating art; it’s about altering perceptions and making a lasting impact on the world.
In doing so, she has her eyes set to have her work showcased in recognized spaces like IKEA.. She wants to shed light on viewing dyslexia as the unique gift it in fact is. With this perspective, we can shape the future in a more holistic view, make it more human and sustainable leaving behind a legacy that echoes through generations to come.
Malmö: Europe’s Innovation Hub by 2030
Hansson’s ambitions extend beyond art. She has set her sights on making Malmö in Sweden one of Europe’s premier innovation hubs by 2030. As a city that already boosts a thriving tech scene, a rich cultural landscape, and a focus on collaboration, Malmö is poised to be the ideal setting for Hansson’s vision. “We need a sphere in which innovation isn’t just technology-driven but also heart-driven,” Hansson says. Her vision with the Mihwa Foundation, an organization focused on promoting change and nurturing creative innovation, exemplifies this approach. The goal is to make Malmö a beacon for those who think differently, encouraging dyslexic individuals and others with hidden potential to step into their own light that ripples all the way to infinity.
As part of this mission, Hansson is the artist of The House located at the heart of her vision; Malmö, Sweden. It is a female innovation hub that fosters a collaborative space for artists, entrepreneurs, and social innovators in the startup business. It is a hub that emphasizes the human aspect in the tech business. It is a space in which we give birth to unconventional ideas. It is a place where people from all parts of life can be supported in bringing their dreams to life. By fueling creativity and collaborations between existing communities and hubs, The House sets out to cover elements that are needed when starting and investing in our dreams. Dreams that not only nurtures the soul but also has a holistic approach to our well-being when running a startup business in a noisy world. https://www.linkedin.com/company/thehousemalmo/
Double Up & Triple Down: A Groundbreaking Business Model
Hansson’s business model is pioneering an entirely new way of doing business, one that combines financial success with social impact and a sustainable approach to humankind. Through her Double Up & Triple Down approach, Hansson is bringing something else to the table; each purchase made for a service has a two-fold benefit: one part goes to the business, and the other is donated to someone less financially fortunate with big and bold dreams. The revenue is viewed as one-third-methodology. It’s a concept built on compassion, generosity and designed to benefit individuals, organizations, and society as a whole.
Here’s how it works:
- Divide the revenues by three equal parts:
- ONE-third goes to taxes.
- ONE-third is re-invested back into the organization.
- ONE-third is donated to societal causes, benefiting the less fortunate.
This model seeks to create a more balanced approach to a sustainable economy and environment, where profits are generated not only for personal gain but also to make a meaningful difference in the world. It will bring life and re-vitalize the important necessity of any other center of learning from kindergarten to acquisition of a professor’s degree. With a significant decrease of public grants in Sweden, it affects not only conventional academies but also complementary spaces as folk high schools that historically have been a counterpoint to traditional education centers. Hansson has spent more than ten years working with business and administration at the folk high school of Glokala https://www.glokala.se/ . The years Hansson spent at Glokala Folk High School is the foundation of her current creative lifestyle.
The Theorem of Hidden Treasures and Unused Social Welfare Benefits
Another element of Hansson’s approach is the exploration of hidden treasures, untapped opportunities within social welfare systems that often go unseen. She sheds light to these benefits in an explorative way: creating a more supportive society in which we are allowed to make mistakes without being condemned or punished for it. It is also a way to incorporate them as fuel in our creative work, in which we can co-exist with our different abilities and can access the resources that already exist within us. “We have to shift the narrative,” she declares. “Instead of focusing on what we don’t have, let’s unveil what’s already hidden within ourselves and make it work for society.”
A Universal InVocation for a Kinder World
With the mission to make this world inclusive, Hansson’s approach is to reach the masses – not solely the ones on the top of the iceberg. Since IKEA is widely renowned for its accessibility and ability to reach people across diverse cultures, IKEA:s business and mindset is in perfect alignment with Hansson’s core. She wants to transform the perception of dyslexia unveiling it as a rare orchid that blooms into a masterpiece when embraced accordingly. In doing so, she wants her dyslexia word art showcased in everyday spaces like IKEA, where millions of people from all walks of life gather.
“IKEA is not just a place where people buy furniture; it’s a space where people improve the quality in their own spheres of familiarity,” says Hansson. “By letting people read something that will be imprinted in their subconscious, my hope is that it will be the start of an emotional shift in order for them to transform their life.” She wants to spark conversations about dyslexia, creativity, and how we can all shape an innovative and more inclusive world.”
Redefining Creativity and Purpose
Hansson’s dedication to her gift and sharing it with the world is a testament to authenticity and a heart-driven leadership. Focusing on making a meaningful impact, through her artwork, co-creating communities and new ways to replace exciting business models more sustainable are poised to transform the way we think about neurodivergence and our role to do some social good and, above all, enhance goodness in a very confusing world.
