Viveka Jae Ok Hansson blends creative expression, empowerment, and entrepreneurship through support for women’s businesses.
Viveka Jae Ok Hansson’s journey has always been about more than just creating art—it’s about holding spaces where people, especially women, can breathe and explore the depths of who they really are. From her early days of writing and photography to her role as a creator and advocate for female-led businesses, Hansson has cultivated a lifestyle devoted to artistic expression and community expansion. Her involvement with Culturale Lab is one of the latest chapters in this powerful narrative, merging her creative endeavours with her entrepreneurial spirits.
From Creative Roots to Entrepreneurial Vision:
Hansson’s path to self-discovery in writing began in her early teenage years and became a way to process deep emotions as a way and a means to soothe her teenage angst. Writing and photography became her modes of communication, allowing her to process and reflect her emotions on a deeper level. “I have a deep need to write,” she reflects. “It’s in my core and bones.” As her creative endeavours evolved, so did her understanding of the force in connecting people, generating emotional shifts within them without realising.
Her artistic journey is intertwined with a mission to empower women. Hansson is not only contributing to creative and entrepreneurial fields but also aligning herself with any female collective that shares her core values, purpose and collective belonging.
Her debut with Business & Dreams:
In August 2025, Hansson joined an event at Cirkus, Stockholm, Sweden. An event hosted by Business and Dreams founded by Camilla Lundin and Vendela Lilliestråle. They brought together 800 like-minded women, entrepreneurs and creators. This event was more than just networking to Hansson; it represented the outbreak of her personal creative debut with the rest of the world showing up as the truest version of herself. “I wanted to experience what they were all about and see if it was something for me and my communities in Malmö, Sweden,” she continues.
Business & Dreams fosters a supportive environment where women-led businesses can thrive and provide the resources and collective energy necessary to make their dreams into reality. This aligns perfectly with Hansson’s philosophy: that creativity and business are not separate but part of an embodied approach to life. By connecting her creative vision with entrepreneurial spirits, she believes that women are not only able to manifest their dreams but also create a ripple effect in the world around them by doubling up and tripling down. An entire new business model that will crush any other previous business model or way of monetizing our world in a more sustainable and collective way.
Hansson’s connection with any other community is grounded in the relentless belief in empowering women through collaboration and collective support. “We are queens manifesting epic things,” Hansson reveals, describing how women within Business and Dreams are collectively re-writing traditional business models mixing business and creativity. Through these spaces, women support each other in ways that shift not only emotions but minds and re-program their entire belief system. Instead of tearing others down, Business and Dream’s focus relies purely on nurturing and uplifting other female peer’s potential. Surround yourself with women who would mention your name in a room full of opportunities, is embodied into their business idea.
The Unicorn Power Duo and Manifestation:
A central theme to Hansson’s philosophy is the idea of their “the UNICORN Approach.” This approach is all about collaboration, vision, and manifestation—a space where unique individuals come together to bring forth a collective legacy. “Unicorn Becomes Duoborn” represents visionary women breaking barriers, pursuing their dreams, and supporting one another in the ups and downs of entrepreneurial journeys.
In the work with Business & Dreams, Hansson fully embraces “the UNICORN Approach,” connecting other visionary women to manifest not just business success but also enhancing a more creative sphere in which they are currently at. Their mission is crystal clear; to involve more female peers in the start up industry. Hansson’s dedication is not just a professional endeavor but an embodiment of her belief that emotional shifts are the foundation in upgrading and leveling up to one’s higher self.
Creative Personas and the Role of Soul BreatHER:
Part of what makes Hansson’s journey stand out is her ability to step into multiple creative personas, each with its own purpose. Whether it’s ODD JADE, The Word Smithée, The Word Whisperer or Soul BreatHER, Hansson’s various personas reflect constant evolution, search for truthness and grasping the nature of complex contexts. Her discoveries in unveiling underlying emotions and how to incorporate into one’s purpose in life is beyond measurable outcome. Movement and flow are the two core values in leading a creative lifestyle, according to Hansson.
Soul BreatHER, in particular, is a persona she sees as essential in her creative process—creating spaces where other female peers can breathe and reflect simply by being. “It’s within these limited spaces where magic happens,” she says, when we share our inner thoughts, built up fears, previous rejections and other emotional hurdles. Not only to voice but also intentionally expose these intense feelings and human encounters for one another. To feel safe enough to voice what was never heard before is a crucial factor to this exposure. Hansson then unguards herself as an emotional bridge; “a safe haven” where the birth of ideas and inspiration happen and can flow freely. This concept of “Soul BreatHER” is where she creates a collective space for women to explore the depths of their souls and how to give into the butterfly effect; Educationist. They become the caterpillar for their own butterfly transformation.
Her belief in this soul breathing philosophy reflects her broader idea bridging the spiritual with the mortal one simply by a first, beautiful and divine draft as opposed to the first shitty draft. In this space, Hansson encourages others to tap into their own creative power and break through self-imposed barriers. Without this first divine draft, no thing can be birthed into this world. This particular draft is fundamental to any creative outlet and expression. It is, thus, the foundation of any legacy to build.
The Impact of UnityShip, PainShip and SisterShip:
Hansson’s journey is all about the communities that she has co-created and nurtured; “She Told Me A Story”, the House – a women’s innovation hub and Pirates of Impact. They are all based in Malmö, Sweden. She Told Me A Story represents the culmination of her lifelong commitment to SisterShip, PainShip, and collective female empowerment. It is within these platforms women feel safe enough to show up authentically, reveal their true nature and share their struggles without being condemned or excluded from the pack. Most of all, it is about uplifting one another without expecting anything in return. Nothing more than pure joy and future success in figuring out our purpose in life.
The most transformative aspect of her involvement in these communities is the unwavering belief in the collective transformation into one; ONENESS and being grounded. As Hansson says, “The deeper the roots, the greater the shelter.” She views her role as a bridge, helping others find the support they need to step into their own power and unwavering creative potential.
The Future: Manifesting Legacy and Innovation:
Hansson is focused on leaving behind a kinder world, a more beautiful one but above all a more human one. The ripples from her creative outlet are highly tangible and measurable; self-published poetry books in 2025 and many more to be published, spring 2026. She is, in addition, currently a part of the creation of two books with other amazing artists through Culturale Lab https://culturalelab.com/ . They do not only share her core values but also vision and mission in life; to unite souls from all over the world at an affordable price range. Her involvement with Culturale Lab is just one part of her broader mission to lead the way by exploring new avenues for innovation, pushing boundaries of creativity and business models.
Ever since the debut at the event with Business and Dreams, Hansson has been prominent in deepening her understanding of how collaboration can elevate and enhance goodness in a world emphasizing the internal rewards instead of chasing external awards.
Viveka Jae Ok Hansson’s story is a powerful testament to the intersection of creativity, business, and community. Her recent work with Culturale Lab serves as a cornerstone for her mission to empower especially women, nurture creative potential, and manifest collective dreams. By blending artistic expression in an entrepreneurial spirit, Hansson is paving the way for a new generation of creators and leaders to show up authentically and truthfully.
Ready to join Viveka Jae Ok Hansson’s communities she co-creates and manifest your own dreams? Explore her work at Soul Breather (@_soul_breather) Instagram photos and videos and Viveka Jae Ok Hansson substack and become part of the creative movement that’s changing the world.
